Welcome to the Brand Central Station virtual press office. 

We're Brand Central Station, a consultancy specializing in branding, marketing and corporate communcations and corporate leadership development.  Our job is to help make connections between the people seeking this advice and information with high-quality sources of information from our network of strategic partners and clients located around the world.

For journalists:
This press room provides direct access to news, events, experts and opinions from marketers and marketing practioners located around the world.  These are not the same experts you'll find at large, multi-national companies.  Our clients and partners are, for the most part, small and medium-sized business owners and managers who deal with marketing issues in a very direct, practical manner and on a daily basis.

We strongly suggest you register with this VPO and identify key words that correspond to your beat or to specific areas of interest.  As we continue to post releases to our VPO, relevant advisories will be sent to you - as much as 24 hours before the stories hit the wire or are distributed through our e-mail service.

For clients interested in a VPO application of their own:
This press room also serves as an on-line demo of the WorldPressLounge ASP - which we represent throughout the USA.  Thanks to special arrangements provided by the developer, the WorldPressLounge is available to charitable organizations at no charge.  For-profit companies are able to license this product on an annual basis at a cost that relates to their size and potential number of users.  For more information, please contact us via e-mail  or phone.

Current news and issues of interest
We invite you to take a look inside and learn more about marketing and corporate communications from a different point of view.

• Looking for news releases or media advisories - including recent announcements about BCS clients and strategic partners?  Just click on the News & Analysis link in the menu to the left.
• You can find biographies of marketing experts from around the world in our Experts & Issues section.
• We are compiling case studies for review and will start posting them to this website in January of 2005.   You'll be able to find them by visiting the Case Studies section of the VPO.
• If you're looking for more information on brands and brand development (including downloads of our "Think Pieces" and FLASHReports), check out the "Links" page.

Regards,

Mike Bawden
President
Brand Central Station

p.: (800) 669 1505
m.: (563) 343 0411
e-mail:  mbawden@brandcentralstation.com